Friday, December 23, 2011

Tracks Grabs $1 Million To Build ?The Experience Graph?; Adds Photobucket Founder To Its Board

Tracks LogoThe photo-sharing market is saturated, and, by and large, we don't need more players. The players that are there, if they're not leading, are trying to differentiate themselves from the rest in a host of different ways. In the case of Tracks, while it is, by makeup, a photo-sharing app, CEO Vic Singh says that the startup really isn't trying to solve a photo-sharing problem so much as its building a service where people can create small networks around shared experiences in the real world. In October, we covered the startup's launch of its iOS app, which seeks to do just that by leveraging "the experience graph" to allow users to create on-the-go group photo albums, and merge online and offline worlds by allowing users to turn those photos into printable physical photo books, and so on.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/OLImsPkndEk/

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